Two kinds of advertising, two jobs
Page advertising may appear around articles and game pages through Google AdSense. It is how a free arcade without a signup wall stays online. It is not a hint about the next obstacle. Clicking it does not raise a legitimate score, restore a life, or unlock a title.
In games that use lives, a video prompt may appear after three life losses since the last eligible prompt. It is supposed to show between playable states: after a death, not during a flap. The play gate treats “ad showing” like pause. If a prompt ever covers a live jumper, that is a bug in the gate. Tell us the game and the timing.
What we will not do to raise fill rate
We will not manufacture a cheap death to force a prompt. We will not sell a heart. We will not hide the skip, when a skip is allowed, behind a fake “claim reward.” We will not write playbooks that exist only to hang an extra banner. A visitor who never clicks a unit should still be able to learn a verb and finish a sitting.
We will not fill the catalog with wrapper pages around other people’s files. Thin embed shelves are how game sites earn “low value content” as a reputation. Original canvases and original writing are the product. Ads are the funding, or they are in the wrong building.
Your choices still matter
Consent, cookies, and partner policies are described in Privacy. Families can use browser controls, blockers where they are allowed, and supervised profiles. Children should not be sent into a click maze. The parents page is the family version of this boundary.
If an ad is misleading, overlapping the playfield, or otherwise wrong, include the page, approximate time, and a screenshot if you can capture it safely. We cannot moderate the entire ad auction, but we can fix our own layout and our own life counter. That split of responsibility is honest. Pretending we hand-pick every creative would not be.